Section 17.104.010 Intent.
The ordinance codified in this chapter (and this Title 17) is established to
promote the health,
safety and welfare of the public by regulating the size, location, type, quality of materials, height,
maintenance and construction of signs and sign structures. Furthermore, it is intended to
eventually bring all signs in the city into compliance with its terms. Sign regulations are intended
to promote and protect the public safety and welfare by regulating existing and proposed outdoor
advertising signs and signs of all types. The purpose of this section is to protect property values,
create a more attractive economic and business climate, enhance and protect the physical
appearance of the community and preserve the scenic and natural beauty of designated areas by
regulating existing and proposed outdoor advertising signs and outdoor signs of all types. It is
further intended to reduce sign or advertising distraction and obstructions that may contribute to
traffic accidents, reduce hazards that may be caused by signs overhanging or projecting over
public rights-of-way, provide more open space, curb the deterioration of the natural environment
and enhance community development. Nothing in this regulation is intended to interfere with
constitutional rights related to free speech. (Ord. 225 (part), 2003)